Ultra-Luxury Cruise Expert Thomas Harrison Joins Swan Hellenic as Sales Director Europe

Harrison takes on a new position created in response to exploding demand for the cultural expedition cruise pioneer’s distinctive offering

Swan Hellenic, in response to its rapid growth in consumer awareness and bookings, has appointed Thomas Harrison as its Sales Director Europe. This new role, reporting directly to Chief Commercial Officer Patrizia Iantorno, was created to meet the ongoing strong acceleration in demand. The position covers the whole of Europe apart from the UK and Ireland, where first quarter bookings were up 900% in 2024, a testament to Swan Hellenic's rapid growth and success.

Thomas Harrison brings a wealth of experience to his new role, with over 20 years in the ultra-luxury cruise market. His career, which includes key roles at Silversea Cruises, SeaDream Yacht Club, and Uniworld Boutique River Cruises, is marked by a series of successful initiatives that have led to triple-digit increases in sales. A multilingual people person with strong leadership and analytical skills, Thomas is well-equipped to lead Swan Hellenic's sales efforts across Europe.

“We’re delighted to welcome Thomas to our team,” said Swan Hellenic Chief Commercial Officer Patrizia Iantorno. “He’s a great results-focused leader. But what above all makes him a perfect fit for Swan Hellenic is his genuine passion for promoting the best guest experiences while forming enduring, mutually profitable relations with partners across countries and cultures.”

Thomas Harrison added: “I’m excited to join Swan Hellenic. It’s a remarkable brand, and I look forward to spearheading its accelerating sales across Europe in partnership with existing and new travel trade partners. The demand for expedition travel is growing, and Swan Hellenic offers guests a fantastic choice of unique destinations.”

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